Day of Diva
Amanda, of Day of Diva, had asked me to revamp her website so that it reflected her success as a wedding planner and attract her ideal clients.
“Beatrice outdid herself with our new website. Not only is she an amazing person, she is sooooo talented. I open my website everyday just to see how beautiful it is! Thank You!”
Amanda, Day of Diva Owner & Lead Planner
Amanda also wasn’t happy with her original logo and branding. We decided she needed richer colors, that evoked feelings of luxury and timelessness. Her original color was a lavender purple. As purple invokes feelings luxury, wealth, creativity, and magic (all great feelings when it comes to wedding planning) I stuck with her purple theme but took it to another level. I decided to go with a muted plum color as her main brand color. Amanda gave me a large selection of photos that she liked that also represented the various styles of weddings, from those I pulled 4 accent colors to be used when needed in her designs.
Her brand also needed to be a balancing act between feminine and clean. I chose a cursive font and a clean straight lined font to tie both worlds together.
Before & After
A New Home
Check out a side-by-side comparison of the old & new Day of Diva site. You can also visit the live site at www.dayofdiva.ca